What does it take to be a sustainable brand?

The fashion industry is worth £66 billion and is vital to the economy.  The industry continues to grow every year.  Clothes create our identities and they make us unique.  We live in a throwaway society where at least £140 million of clothing goes to landfill every year, which could easily be re-used to create new clothes.  Everyone can take little steps to reduce the impact we have on the environment, when purchasing clothes.  The last couple of years has seen a rise in companies promoting sustainable clothing, designers are becoming more aware of the ways in which they can create lovely clothes without the need for harsh chemicals that affect the environment.  To be considered sustainable, companies should try to make changes to the life cycle of the clothing they create.  Green Strategy states that they should use “sustainable raw materials, store and transport clothing responsibly and use natural resources like water, land and soil.”  Also, consider the “working conditions in factories, stores and washing practices.”  Many companies now create clothes using plastic bottles and fishing nets, you will be surprised how many everyday items can be used to create certain items.  Green Strategy has helped people understand, how to create new garments while protecting the planet.  Dr Anna Brismar has identified seven forms of sustainable fashion production and consumption to reduce waste.  These are

  • On demand and Custom made – includes made-to-order, tailor made, bespoke and DIY.
  • Green and Clean – for all phases of a products lifecycle.
  • High Quality & Timeless Design
  • Fair and Ethical – includes traditional production, artisan crafts and animal rights
  • Repair, Redesign & Upcycle
  • Rent, Lease & Swap
  • Secondhand & Vintage

Everyone is different and not everyone will like sustainable materials but even little changes can have a lasting impact.  The point of this post is to inform people to be more savvy when choosing new outfits, look for eco-friendly options where possible such as, Organic Cotton, Seacell, Bamboo, Hemp and Lyocell as you will know these have been created with minimal impact to the environment.   Sustainability is the future!

With love



1 thought on “What does it take to be a sustainable brand?

  1. Great content! Super high-quality! Keep it up! 🙂

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